NIKKI TURRISI
WEB DESIGN & BRANDING
Multi-disciplinary designer living in Brooklyn,NY. Specializing in Branding, art direction, and
website design.
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FIVE
Luxury CosmeticsBranding
Brief:
Created branding for luxury cosmetic label.
Inspiration:
For the design, I pulled inspiration from luxury fragrance brands like Diptyque and Byredo. I like the play on organic line images of botany alongside the classic, definitive text.
Brand Attributes:
Elegant, Sultry, Distinguished
Design:
For the designs, I used my own line drawings, which I made into vector images. I wanted those drawings to be the base of the branding and the most recognizable aspect. For the primary font used in the icon logo and logotype, I chose Didot because I like the bold, french, and dramatic characteristics of the font. I wanted the logos to be strong and impressionable, especially since they would be surrounded by thin, detailed line drawings. For the titles and paragraph text, I chose a secondary font of Dolce Vita. I wanted a sans serif, to create a happy balance of modern and classic, keeping an emphasis on the logos. I also enjoyed the slanted A’s and W’s of Dolce Vita, as I think they reinforce the sultriness of the branding.
Hand & Body Lotion:
Tote bags:
